INCREASE YOUR PROFIT
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With e-commerce sales these days it is not enough to have quality and straight forward pages, managed by SEO/SEM, it is necessary to choose an appropriate price strategy. Everybody who deals with marketing knows how powerful pricing is as a marketing tool for increasing profits.
Thanks to Karsa Monitor you will maximize the profits of your e-shop, even if you keep the same number of orders.
10 steps to increasing the profit of your e-shop
- 1. Strengthen the marketing objectives of your e-shop and the strategy how you want to reach them.
- 2. Carry out an analysis of the competition and carefully select the internet shops, which represents your key competition.
- 3. Set the bottom limit of the price or the minimum margin which is defined by the costs together with the required profit.
- 4.
With the help of Karsa Monitor, carry out monitoring the average prices of a selected group of products from the key competition, which you have set in step 2.
- 5. Collect and match the competitive products with each other.
- 6. Re-evaluate the level of the minimum margin, which you have reached in step 3, and apply the new prices to your internet shop.
- 7.
With the help of Karsa Monitor, carry out regular comparisons of the prices of goods.
In the Report Module, search for all the products where your price is lower than the ones of the lowest priced competitors and then increase your prices.
- 8. In the report, search for the products where the price is set too high, therefore the goods have become unsaleable compared to the competitors prices. In this case lowering of the price to the lowest price limit set in point 3.
- 9. Select the interval of competitive price monitoring and then update the product prices.
- 10.
The competitively oriented pricing carried out with the help of Karsa Monitordefinitely leads to an increase of the e-shops’ profit. .
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Should you have any questions? Don´t hesitate to contact us!